Guidelines are documents. Documents don't make the work.
The problem was never taste. It's that there's no system between your brand and the person shipping today's post. Spark is that system.
Source: Lucidpress / Marq brand consistency reports.
One install. Then it's yours.
We take your brand apart.
Logo in vector, color system, typography, layout patterns, voice, the rules you'd give a new designer on day one. The more you have, the sharper the system. Minimum requirement is a vector logo, defined colors and fonts.
We translate it for AI.
We rebuild your identity as design groundwork in Figma, then translate it into code: rules, templates and layout logic AI can actually run. Not prompts you paste. A working system.
We test it against real briefs.
Social posts, banners, promos: we run your real use cases through the translated system until output is unmistakably yours, then hand you a short guide your team learns in an afternoon.
Your team generates. Forever.
Anyone available types what they need. A batch of on-brand posts in minutes, not days. No briefing cycle, no queue. It lives in your account.
The math you're already doing
| Part-time designer | Design subscription | Spark install | |
|---|---|---|---|
| Cost | Typically $1,000 to $4,000/mo, ongoing | Typically $700 to $2,600/mo, ongoing | $1,500 once |
| Turnaround | Days + briefing cycle | 1 to 3 days per request | Minutes |
| On-brand | Yes | Mostly | By default |
| Who runs it | Them | Them | Anyone on your team |
| Year-one cost | $12,000 to $48,000 typical | $8,400 to $31,000 typical | $1,500 |
| You own it | No | No | Yes |
For campaigns, launches and strategy, hire the designer. Seriously, we offer that too. For the everyday volume, the system is faster, cheaper and more consistent. Most clients eventually do both.
What's inside the install
Concrete deliverables: everything lands in your account, owned outright.
- ✓Your complete brand system, translated into code AI can run: colors, type, logo rules, layouts, voice
- ✓Generation templates for your recurring formats: social posts, banners, promos, simple decks
- ✓Tested against your real briefs before handoff
- ✓A plain-language team guide, no AI experience needed
- ✓Live handoff session, and 2 weeks of adjustment support after delivery
- ✓Everything lives in your account. You own it outright.
One price. No retainer.
Everything in "What's inside the install." Delivered in ~1 week.
Get your installThe intake form takes 2 minutes. Not sure your brand assets are ready? The form sorts that out, worst case we book a 15-minute call.
Optional maintenance (brand updates, new formats, tune-ups): $200/mo after delivery. No pressure, no auto-enroll.
Questions, answered.
Can't I just prompt ChatGPT myself?
You can, and you'll get generic output that drifts every session. The install translates your colors, type, layouts and rules into a system, so the output is yours, repeatably, no matter who's typing. That translation is the product.
AI design looks cheap.
Unbranded AI design does. Look at the gallery above: every asset came out of an installed system, not a raw prompt. Proof beats argument here, which is why the examples are the biggest section on this page.
What if my brand changes?
A refresh is a one-off update pass, or covered under the optional $200/mo maintenance. Your call, later.
Why not just hire the part-time designer?
For campaigns and strategy, you should, and we offer that too. For the everyday volume (posts, banners, promos), the system is faster, cheaper and more consistent. This isn't either/or.
Is my brand safe? Where does this live?
In your own accounts. We install, hand over, and get out of the way. You own the system outright. There's nothing of yours on our side when we're done.
What do I need to start?
Minimum: logo in vector, defined colors and fonts. Don't have those yet? The intake form routes you to a quick call, where we do a base standards pass first, then install.